Our Story

"Escape the ordinary.

Fashion shouldn't be about trends, it should be about self-expression."

Anita - Founder of Rogue Linen
Inspired by the philosophy of designing clothing that is unique, and empowers women to feel beautiful, we have gone ‘ROGUE’ and are paving our own path through the world of fashion.
The founding woman of Rogue Linen, Anita, grew up on a small farm in rural Motueka. A childhood filled with nature and endless time spend outdoors inspired her to take up the challenge of combining nature and fashion and hatched a rogue plan.
The initial brainstorming all starting with the idea of creating the kind of company that we would be proud to purchase from. From there the plan branched out into three core values which we wanted to incorporate; sustainability, ethics, and designs to match a real-life woman.
After some extensive research, it became clear that linen is one of the most sustainable fibers available. Linen is famous for its longevity and breath-ability. (For those of you interested in learning more about fibers and the growing and/or production behind the scenes of the fashion industry have a read through the Rogue Blog.)
The next obstacle was finding a manufacturing company with an agreeable ethos and sourcing top-quality linen fibers, we found both in Guangzhou, China. After meeting in person we found out that it was a small family run business, some of whom live in China and some in New Zealand. They run their factory on an ethical basis and employ skilled seamstresses, so we decided to team up to bring you what you see now. And while we respect those among you who prioritize national manufacturing, we founded this company being strong believers of globalism and are trying to encourage positive international trade. For the Rogue team, it’s not about where it’s made, it’s about how.
With those important foundations set we could focus on our final core value. Every design you see here is created with a lot of love and carefully hand-drawn from Rogue Linen's home-based studio in rural Motueka Valley. We are determined to continue designing clothing for "real-life women" which celebrates our curves and individuality. Clothing which makes you feel so good you don’t want to take it off again, not something you only wear because it’s “trendy” and can’t wait to get out of it at the end of the day. You can see this philosophy reflected in our photography, its a real-life unedited portrayal of curvy beautiful women wearing our Rogue designs.
Moving forward Rogue Linen's main goal is to be one of the small fish in this big ocean swimming against the current of mass production and inspiring as many people as possible to purchase consciously. To buy high quality, long-lasting clothes, and avoid cheap, synthetic clothing that ends in our landfills. We will stay authentic to these goals, and maintain open honest communication with you because company transparency is important to us.